When I talk to people about independent and ethical shopping I often find it can be bizarre ground for a lot of shoppers as we all get use to shopping in a certain way and by nature we don’t like change. For me one of the biggest problems I find is that independent shops don’t label prices consistently or visibly enough and items aren’t always laid out how you would normally find them in your bog standard supermarket or on their website. For more people to be encouraged to shop with the little guys or the eco conscious these retailers need to make it easy for others to transition. A perfect example of this is the ethicalsuperstore.com
The online retailer specialises in a whole range of products from clothes to food, gardening to beauty all items of which are either fairly traded, organic, eco friendly, promote health and wellness, educational, locally produced or charitable. These are all worthy causes that I care about so it makes the perfect place for me to find exactly what I want without failing my principles. Each item page has a thorough description of the ethics behind its production or company, each of which you can find out more about on its own page and browse its other products. The clear layout of each page means you can find out the relevant info you might want and see customers reviews at the same time to inform you on its positives and negatives.
I love that the ethical superstore is set up just like a supermarket website as it is really easy to navigate and more often then not they will have the products your looking for as they have such an extensive range of items. They display prices visibly and even offer bulk buying discounts on most of their food products. They also have offers and sales just like any other store as well as their clearance sections for homewares and clothing making the shopping experience exactly the same as you would find it in any big box store except you can rely on the products being ethically sourced. My only criticism might be that I wish the free delivery order didn’t have to be as much as £50 but that is because I like a bargain. I think this is definitely the way ethical retailers should go to encourage more people to look at their wonderful products and get them to make the switch.